Farm Heroes

Brief

King is one of the most prominent video game developer, based in St. Julian's, Malta.

Farm Heroes Saga, one of the most famous game in the store, is a match-3 game, based on the farm universe. This game gets around 180 000 downloads per month.

Our mission at the creative studio was to re-engage the user with a high performance creative, KPI was based on CPA (cost per action)

We have A/B tested the creatives to improve the CPA. We have tested with a woman’s hand (creative B.1) vs a cartoon hand (creative B.2), and we figured out that the performance was better using the cartoon hand.

We have also tried a different level of difficulties, by reducing the number of needed cropsie to finish the game and we finally figured out that 5 cropsie was the most effective number to use.

Try me:

Creative A/B Testing