Once is a dating app based on the concept they have invented: the slow dating.
Each day, the user has the opportunity to meet one to three profiles that have been selected for him. Once is available in 32 countries and 7 languages.
Our mission at the creative studio was to increase user engagement with a disruptive and high performing creative.
We have decided to reflect the app’s concept within the creative by displaying the ranking stars.
As Once is an international app often used abroad, we decided to go a step further: we have setup a language detection feature on the end screen. This creative got good results above client’s goal (CTR).